About Us – formawellbeauty.com.au

My Cart


About Us

After 25 years of professional experience in the hair care industry, the creators of Formawell are the first to develop Ionic- Gold Fusion tools in the United States, bringing you professional tools to use wherever your personal style takes you.

The world has become a public fashion show. Our daily activities are now social media-worthy moments. From the conference room to nights out and every errand and event in between, women look to represent themselves in the best, most confident way. That is not a task complete without the perfect hair styling tools, especially ones made with 24K Gold!

Reality star and supermodel, Kendall Jenner, is in the spotlight 24/7. Women play many roles, and the Formawell Beauty x Kendall Jenner professional hair styling tools help them take on their day with the confidence they deserve. Thanks to Kendall Jenner, Formawell was inspired to bring you the perfect portable glam team for the most iconic hairstyles.

Aiming to perfect and protect hair, Formawell Beauty is made with the most innovative technology, carefully crafted with the proper metals and motors to protect, enhance, and style your hair.

Beauty shouldn’t mean damage. Get ready to take on your day like a supermodel.
Kendall Jenner X Formawell beauty

Our Tech

After careful research and development, Formawell Beauty launched the perfect hair tool kit that focuses not only on styling your hair, but caring for it too.

The Formawell Beauty x Kendall Jenner Styling Line gives you all the benefits of great, lasting styles of the runway, while keeping your hair healthy. Every metal, mineral, and machinery used in each of our three pillar pieces has been designed to be easy on the hair, light in travel, and adjustable to use.

The negative ions in our collection protect hair color and prevent the breaking of hair follicles, eliminating split ends.

The Formawell Beauty x Kendall Jenner Ionic-Gold Fusion Pro Dryer is made with the most powerful and lightweight 1875 motor and protective minerals. In addition, it weighs 1lb making it travel friendly.

The Formawell Beauty x Kendall Jenner 1 Inch 24K Pro Curling and Straightening Irons are revolutionary in the hair industry. Not only because they are the first to be made with Ionic-Gold Fusion, but also because of their 24K Gold plating. They are enabled with an automatic 1-hour shut off, so you never have to worry about forgetting to unplug… (we’ve all been there!) Each weighing less than 1 lb. with an 8’ swivel and non-tangling adjustable cords assures an easy grip and control.

Formawell technology enhances your daily hair routine so you can present the version of you that looks—and feels—best.